All dogs are opportunists. It’s true that most of the pups really want to please and engage with their owners, but it’s also true that sometimes there is something different that appears simply much more interesting than what the owner is saying.
For instance, many different dogs would choose to take that yummy steak from your plate over laying on their bed while you and your family are enjoying a lovely dinner. In fact, there are no bad dogs! There is just bad dog behavior which indicates a lack of dog training.
So don’t assume that your pooch is being stubborn or having a will of their own, it’s just a training problem.